Customer Experience and Streamlined Operations are at the heart of every progressive business. Competition is increasing, as is a customer’s expectation of their digital experience. Their judgement of your service capability is based on the efficiency with which they can interact, the knowledge and insights they can derive and the relevance and personalisation they experience.
So to deliver on all these customer expectations, and keep process efficiency in check, we see automation as playing a central role. And while its role is central, its execution almost always is not. So in this blog we’re going to attempt to demystify some of the elements of automation.